Implementasi Digital Marketing pada Kelompok Usaha Bersama UMKM Tenun Karniza Desa Selat Baru

Qhodriah, Suci Nur (2024) Implementasi Digital Marketing pada Kelompok Usaha Bersama UMKM Tenun Karniza Desa Selat Baru. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

Implementation of Digital Marketing is important for MSMEs Tenun Karniza in Selat Baru Village to increase product visibility and sales. This project aims to analyze Segmenting, Targeting, and Positioning (STP), conduct a SWOT analysis, understand the implementation of Digital Marketing, and identify obstacles and solutions faced by MSMEs Tenun Karniza in implementing Digital Marketing. The methods used in this project include location surveys, identification of project needs, creation of a project framework, and data analysis from various digital platforms. The project completion process involves the implementation of digital marketing activities on social media, as well as collecting and analyzing customer feedback for evaluation of results. The project results show that the implementation of Digital Marketing has succeeded in increasing visibility and interaction with audiences through social media. The collection and analysis of customer feedback provides valuable insights to improve product and service quality, strengthen business reputation, and support the sustainability of effective marketing strategies for MSMEs Tenun Karniza.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Handayani, Tri trihandayani@polbeng.ac.id NIDN0008058502
Uncontrolled Keywords:	Digital marketing, implementation, MSMEs
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll)
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	23 Aug 2024 03:02
Last Modified:	23 Aug 2024 03:02
URI:	http://eprints.polbeng.ac.id/id/eprint/13381

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