Putri, Fitria Nanda (2024) Penerapan Pemasaran Digital Melalui Sosial Media Dalam Meningkatkan Penjualan UMKM “Nana Donat” Di Kota Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The application of digital marketing through social media in increasing sales of MSMEs “Nana Donat” aims to find out the application of digital marketing, SWOT analysis, Segmentation, Targeting and Positioning, as well as obstacles and solutions at MSMEs Nana Donat. Project implementation method The application of digital marketing through social media in increasing sales of Nana Donat MSMEs, namely the preparation plan, implementation plan, completion plan, and project reporting plan. Shows that there is a significant increase in social media Instagram, Facebook and WhatsAap Business during the implementation of marketing and also an increase in sales of Nana Donat MSME products, which previously had a daily turnover of 500 thousand, now it has increased by 600 thousand. The obstacles faced are unstable and problematic internet connections, constraints on difficulties in communicating with MSME owners. The solution to overcome the obstacles of unstable internet connectivity is to ensure that the device used is connected to a stable Wi-Fi network. In addition, the author ensures that there is no excessive use of data packages by other devices and the solution to overcome communication obstacles is for the author to visit the Nana Donat MSME business place and meet the owner.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Digital Marketing, Social Media, SWOT, STP, MSMEs | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 00:53 | ||||||||
| Last Modified: | 23 Aug 2024 00:53 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13393 |
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