Yuliani, Tessalonika Butar-Butar (2024) Implementasi Digital Marketing Pada Usaha Missme Moment Florist Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The purpose of this project is to learn about the application of digital marketing to Missme Moment Florist, to know the mix of marketing that has been carried out by the “Missme Moment florist” and to know SWOT analysis on the “missme moment Florist” enterprise, as well as to know obstacles and solutions faced in Missme moment florist Bengkalis enterprise. The final project uses three (three) methods consisting of project preparation plan, project execution plan, completion plan and project reporting. Marketing results through digital marketing on social media instagram, facebook, stickers, and marketplaces. Obstacles encountered Lack of quality in content creation due to lack of ability in editing content. The solution is to edit content using an easy editing application and find a good editing tutorial.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Keywords: Digital marketing, SWOT analysis, STP (segmenting, targeting, positioning) | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 14:35 | ||||||||
| Last Modified: | 23 Aug 2024 14:35 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13551 |
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