Restunia, Restunia (2024) Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen di “Floor Coffe & Space Bengkalis”. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to analyze how service quality affects customer satisfaction at Floor Coffee & Space Bengkalis. This type of research is associative. This study uses nonprobability sampling method with Accidental Sampling technique, with a total of 100 respondents. . The data analysis method used is simple linear regression analysis. the results of the calculation of the significance test of the service quality variable that t_hitung 31.314> t_table 1.984 with sig 0.000 < α = 0.05. Thus it can be concluded that Service Quality has a positive and significant effect on Customer Satisfaction, so that the alternative hypothesis Ha is accepted and Ho is rejected. The magnitude of the correlation or relationship value (R) is 0.953, and the obtained R square or called the coefficient of determination (KD) is 0.909 or equal to 90.9% which implies that the effect of the independent variable (Service Quality) on the dependent variable (Customer Satisfaction) is 90.9%. the rest is caused by variables other than Service Quality which are not discussed in this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Service Quality, Customer Satisfaction, Floor coffee & space. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 26 Aug 2024 15:00 | ||||||||
| Last Modified: | 26 Aug 2024 15:00 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13862 |
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