Apriliana, Dwi (2024) Penerapan Digital Marketing Pada Kelompok Tani Tunas Makmur. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The title of this thesis project is Implementation of Digital Marketing in Kelompok Tani Tunas makmur. This project aims to determine the marketing mix in Kelompok Tani Tunas makmur. Implementing digital marketing and knowing the obstacles and solutions in implementing digital marketing in Kelompok Tani Tunas makmur. In this project the author uses 3 methods consisting of a project preparation plan, a project implementation plan and a completion and reporting plan project. The results of the project implementation are analyzing the marketing mix consisting of product, place, price and promotion. The obstacles faced are the difficulty in producing relevant content and social media platform algorithms that often change. influencing the reach of content. The solution to the problem is, conducting research to understand who our target consumers are, because this affects the style of content that is interested in the target consumers or creating product content with current trends and using more than one social media to carry out promotions so that it doesn't. too affected by algorithm changes on just one social media platform. We must also focus on creating interesting content for potential consumers who are likely to get more interaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Digital Marketing, Marketing Mix, group. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 27 Aug 2024 04:43 | ||||||||
| Last Modified: | 02 Sep 2024 07:13 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13919 |
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