Hakim, M. Ainun (2024) Comparative Analysis Of Marketing Strategies Of Bpom Standard Msme Products And Non Bpom Standard Msme Products (Case Study Of Terasi Msme Products In Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This research aims to analyze the differences in marketing strategies between BPOM standardized MSME products and BPOM non-standardized MSME products, with a focus on case studies of shrimp paste MSME products. The research method used is descriptive qualitative with a comparative approach to understand the differences in marketing strategies for the two types of MSME products. Marketing strategy research theory is the basis for analyzing elements such as product, price, promotion and packaging. Data was collected through in-depth interviews and content analysis, involving MSME owners, customers and related stakeholders. It is hoped that the results of this research will provide in-depth insight into how MSME marketing strategy decisions, standardized or non-standardized by BPOM, influence product performance and acceptance in the market, as well as the implications for MSME business development.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Marketing strategy, MSME Product, Comparative | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI C 2024 | ||||||||
| Date Deposited: | 27 Aug 2024 15:27 | ||||||||
| Last Modified: | 27 Aug 2024 15:27 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13924 |
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