Penerapan Customer Relationship Management Pada Hijrah Petshop Dan Cosmetic Dengan Fitur Broadcast Whatsapp Menggunakan Metode Rapid Application Development (Rad)

Setiawan, Muhammad Handi (2024) Penerapan Customer Relationship Management Pada Hijrah Petshop Dan Cosmetic Dengan Fitur Broadcast Whatsapp Menggunakan Metode Rapid Application Development (Rad). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

Customer Relationship Management (CRM) system in Hijrah Petshop and Cosmetic with the integration of the WhatsApp Broadcast feature using the Rapid Application Development (RAD) method. The main problem faced is the difficulty in maintaining customer relationships, which affects loyalty and sales. The solution offered is a WhatsApp-based CRM system that allows direct and efficient communication with customers. The results of the study show that this system can improve customer relationships, which ultimately increases loyalty and business growth.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorSubandri, M Asepmsubandri@polbeng.ac.idNIDN9900007396
Uncontrolled Keywords: Customer Relationship Management (CRM), WhatsApp Broadcast, Rapid Application Development (RAD), Hijrah Petshop and Cosmetic.
Subjects: 660 ILMU SENI, DESAIN DAN MEDIA > 700 ILMU MEDIA > 703 Broadcasting (Penyiaran)
Divisions: Jurusan Teknik Informatika > Sarjana Terapan Rekayasa Perangkat Lunak > TUGAS AKHIR
Depositing User: RPL A
Date Deposited: 28 Aug 2024 09:56
Last Modified: 28 Aug 2024 09:56
URI: http://eprints.polbeng.ac.id/id/eprint/14367

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