Rahmatika, Rahmatika (2021) The Influence Of Knowledge And Attitude About The Dangers Of Covid-19 On Consumer Behaviour In Shopping During The Covid-19 Pandemic In Bengkalis Traditional Market. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to explain The Influence Of Knowledge And Attitudes About The Dangers Of Covid-19 On Consumer Behaviour in Shopping During The Covid-19 Pandemic In Bengkalis Traditional Market. Explain the influence of knowledge about the dangers covid-19 on the consumer behavior and then explain the influence of attitude about the dangers Covid-19 on the consumer behavior. The type of research used is quantitative by distributing questionnaires to 100 respondents using non-probability sampling with purposive sampling method.While the data analysis method used is descriptive statistics, classical assumption test, correlation analysis Linear Regression Analysis. The test results show that the variable knowledge has no effect with a value of 0.324. Attitude variable has a significant effect with a value of 0.000. The determinant coefficient is 47.7%,which means that both knowledge and attitude variables simultaneously have a significant value of 0.000, while the remaining 52.3% is influenced by other variables not examined in this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Knowledge, Attitude, Consumer Behaviour | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Editor Perpustakaan | ||||||||
| Date Deposited: | 23 Feb 2021 13:08 | ||||||||
| Last Modified: | 28 Feb 2021 00:11 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/26 |
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