Pratiwi, Elviza (2022) Alternative Business Model Canvas (BMC) Through SWOT Analysis Design as a Development Strategy for Coconut Shell Charcoal Product of MSME in Bantan Timur Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to design a strategy for developing a coconut shell charcoal business by using the Business Model Canvas approach for MSME in Bantan Timur Bengkalis. The type of research used by the author is descriptive qualitative with the aim of designing new alternative strategies that are used to maintain the business even during the Covid-19. Data collection techniques in this study were interviews, observation and documentation. The object of this research is Coconut Shell Charcoal in MSME Bantan Timur. These results indicate that the results of the mapping on the Business Model Canvas indicate the need for a new strategy change because there are still potential and unserved market segments whose capacity does not meet customer demands. So it can be concluded that it is necessary to design new alternative strategies through SWOT Analysis of each Business Model Canvas elements to be applied to MSME Bantan Timur in the future.
Item Type: | Thesis (Undergraduate) | ||||||||
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Uncontrolled Keywords: | Development Strategy, MSME Bantan Timur, Coconut Shell Charcoal, Business Model Canvas, SWOT. | ||||||||
Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 561 Ekonomi Pembangunan 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen |
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Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
Date Deposited: | 22 Aug 2022 11:43 | ||||||||
Last Modified: | 22 Aug 2022 11:43 | ||||||||
URI: | http://eprints.polbeng.ac.id/id/eprint/4690 |
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