Sefiana, Tiara (2022) The Influence of prices flavors and location towards consumers purchase decision of Candy Crepes Franchise In Bengkalis City. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine how much influence of price, flavour, and location toward customers purchase decision inBengkalis city partially and simultaneously. This study uses quantitative methods using non-probability sampling method with purposive sampling. Data collection techniques were carried out using a questionnaire with a sample of 100 respondents, processing data using the SPSS IBM 23 application with multiple linear regression analysis testing which include validity test, reliability test, T test, F test, and coefficient of determination (R2) The results showed that: (1) There was a positive and significant influence of price toward customer purchase decision of candy crepes franchise. (2) There is a positive and no significant influence of flavour toward customer purchase decision. (3) There is a positive and significant influence of location toward customer purchase decision.(4) The determinant coefficient (R2) was 0,67. This means that the variable of price, flavour, and location have an effect on customer purchase decision by 61,7% while the remaining 38,3% is influenced by other variable not used in this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Price, Flavour, Location, Customer Purchase Decision. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 573 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
| Date Deposited: | 30 Aug 2022 21:27 | ||||||||
| Last Modified: | 19 Oct 2022 11:57 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/6601 |
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