Rosiani, Nurzita (2022) Analysis Of Potential Export Of Tenun Lejo In Bengkalis (Case Study of SME Putri Mas). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This research aims to find out if there is export potential to malayu specialty crafts known as lejo weaving produced by the small industry weaving Putri Mas located in Sebauk Village. This research uses qualitative descriptive methods, which are explained systematically and describe accurately and clearly. The data collection techniques used in this study are to use interviews, observations and documentation. The results of this study show that the sales strategy through social media and following all events that exist anywhere, and with good enough product quality the small industry weaving Putri Mas has a great opportunity to be able to sell its products abroad. From the results of this study there are two countries that want to cooperate with Weaving Putri Mas, namely Vietnam and Malaysia. Although currently still hindered by the covid-19 pandemic until there is a delay. Weaving Putri Mas is able to maintain the quality of its products so that it can give a positive impression to consumers so that consumers are interested in making their products developed internationally.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Tenun Putri Mas, Sales strategy, Potential export | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 576 Manajemen Industri 660 ILMU SENI, DESAIN DAN MEDIA > 690 ILMU SENI KRIYA > 695 Kriya Tekstil |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis Internasional B | ||||||||
| Date Deposited: | 06 Sep 2022 16:04 | ||||||||
| Last Modified: | 06 Sep 2022 16:04 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/6914 |
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