Suryati, Erlinda (2022) Planning and Production of Cornato Balls (Marketing Aspect). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This final project is titled Planning and Production of Cornato Balls Marketing Aspects). The purpose of this final project is to find out the STP marketing strategy (Segmenting, Targeting, Positioning), Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence), Obstacles and solutions faced when conducting Cornato Balls product marketing activities. This final project uses 3 (three) stages consisting of a project preparation plan, a project implementation plan, and a project Accomplishment plan. The product marketing process with a pre-order system by sending a minimum of 2 (two) boxes according to the production location. Promotions are carried out online and offline to optimize sales. Business owners must be responsive in serving consumers. If there is damage to the product, the business owner will replace the new product for free. The obstacles faced are weather factors and the product is not durable and must be marketed immediately. The solution is to implement a pre-order system to minimize the occurrence of failures. The implementation of this final project starts from August 2 to November 16, 2022. The Cornato Balls Completion Project is sold at a price of IDR 5,000/box with a profit of IDR 5,384,000.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Cornato Balls,Marketing, Marketing Strategy, Marketing Mix | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 900 RUMPUN ILMU LAINNYA |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Users 340 not found. | ||||||||
| Date Deposited: | 15 Aug 2023 09:19 | ||||||||
| Last Modified: | 15 Aug 2023 09:19 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/9105 |
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