Pengaruh Kualitas Layanan E-Wallet DANA Terhadap Kepuasan Konsumen "Pada Masyarakat Kecamatan Bengkalis"

Laoli, Sari (2025) Pengaruh Kualitas Layanan E-Wallet DANA Terhadap Kepuasan Konsumen "Pada Masyarakat Kecamatan Bengkalis". Other thesis, Politeknik Negeri Bengkalis.

[thumbnail of Abstract] Text (Abstract)
1. TA-5103201425-Abstrak.pdf - Submitted Version
Available under License Creative Commons Attribution Share Alike.
Download (157kB)
[thumbnail of Bab I Pendahuluan] Text (Bab I Pendahuluan)
2. TA-5103201425-Bab 1 Pendahuluan.pdf - Submitted Version
Available under License Creative Commons Attribution Share Alike.
Download (216kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
3. TA-5103201425-Daftar Pustaka.pdf - Submitted Version
Available under License Creative Commons Attribution Share Alike.
Download (26kB)
[thumbnail of Full Text] Text (Full Text)
4. TA-5103201425- Full Tex.pdf - Submitted Version
Restricted to Registered users only
Available under License Creative Commons Attribution Share Alike.
Download (4MB) | Request a copy

Abstract

The purpose of this study is to analyze the impact of DANA e-wallet service quality on customer satisfaction. This research falls into the quantitative research category, using primary data (questionnaires). The sampling method used was nonprobability sampling, with a total of 100 respondents. Information was collected using a questionnaire by distributing a link to the respondents in Bengkalis District. The questionnaire was analyzed using validity and reliability tests, classical assumption tests, simple correlation tests, simple linear regression analysis, and hypothesis testing (T). The findings of this study indicate a positive impact of DANA e-wallet service quality on customer satisfaction. This is evidenced by the significant impact of DANA e-wallet service quality on customer satisfaction, with a calculated t value > t table, namely 12.763 > 1.984.

Item Type: Thesis (Other)
Uncontrolled Keywords: Service Quality, Consumer Satisfaction, DANA
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Bisnis Digital > SKRIPSI
Depositing User: D-IV Bisnis Digital Kelas A 2021
Date Deposited: 06 Aug 2025 01:37
Last Modified: 06 Aug 2025 01:37
URI: https://eprints.polbeng.ac.id/id/eprint/1112

Actions (login required)

View Item
View Item