“Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada Pakaian Thrift Di Toko Thrift Thay Bagansiapiapi”

This study aims to analyze the influence of product quality on purchasing decisions for thrift clothing at the Thay Thrift Store Bagansiapiapi. The method used was associative research with a nonprobability sampling technique. Respondents numbered 100 people, consisting of Bagansiapiapi
residents who had previously purchased at the Thay Thrift Store. Data were collected through a questionnaire. The analysis results showed a positive and significant correlation coefficient between product quality and purchasing decisions, at 0.854. The simple linear regression equation obtained was Y = 9.745 + 0.997X. The coefficient of determination was 0.729, indicating that product quality
influences purchasing decisions by 72.9%. The t-test results showed a calculated t-value of 16.246, greater than the t-table of 0.195. Therefore, H0 was rejected and Ha was accepted. This indicates that product quality significantly influences purchasing decisions.