Polbeng Business Expo (Case Study on Missme Moment Florist Bengkalis MSME)

Angelia, Dian (2025) Polbeng Business Expo (Case Study on Missme Moment Florist Bengkalis MSME). Other thesis, Politeknik Negeri Bengkalis.

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Abstract

The Polbeng Business Expo aims to support local MSME by fostering collaboration between universities, industries, and business actors. This event provides a platform for MSME to showcase their products, expand networks, and reach potential customers and investors. The main goal is to optimize digital marketing for MSME through collaboration with sponsors and donors. Key stages include sponsorship selection, promotional tool design, budget planning, and postevent evaluation. The expo successfully enhanced MSME promotion and capacity through systematic planning and execution.

Item Type: Thesis (Other)
Uncontrolled Keywords: Expo, MSME Development, Digital Marketing, Promotion
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.800 – Pemasaran Umum
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: ABI Kelas A 2021
Date Deposited: 16 Aug 2025 07:58
Last Modified: 16 Aug 2025 07:58
URI: https://eprints.polbeng.ac.id/id/eprint/1695

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