Pengaruh Kinerja Keuangna Dan Corporate Social Responbility (CSR) Terhadap Nilai Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2023

This study aims to analyze the effect of financial performance, consisting of Return On Assets (ROA), Return On Equity (ROE), Operating Profit Margin (OPM), Net Profit Margin (NPM), and Corporate Social Responsibility (CSR), on firm value. The population used is banks listed on the Indonesia Stock Exchange in the period 2019–2024, with a sample obtained of 15 companies through purposive sampling
technique. The results show that ROA has a significant effect on firm value with a t-count of 2.085> t-table 1.663 and a significance of 0.040 <0.05. ROE has a
significant negative effect with a t-count of -2.310> t-table 1.663 and a significance of 0.023 <0.05. OPM has no significant effect with a t-count of -1.183 < t-table
1.663 and a significance of 0.240 > 0.05, while NPM also has no significant effect with a t-count of 0.907 < t-table 1.663 and a significance of 0.367 > 0.05. CSR has a significant effect on firm value with a t-count of 5.639 < t-table 1.663 and a significance of 0.000. Simultaneous testing shows that financial performance and
CSR together have a significant effect on firm value with an F-count of 20.555 and a significance of 0.000 (p < 0.05). This study is expected to provide insight for banking companies in managing financial performance and social responsibility to increase firm value