Pengaruh Media Katalog Terhadap Minat Beli Konsumen Indomaret Di Kecamatan Bengkalis (Studi Kasus Pada Masyarakat Bengkalis)

This study aims to analyze the influence of catalog media on consumers' purchase intention at Indomaret. The method used is a quantitative approach (questionnaire). The type of research conducted is associative research. The sample consisted of 100 respondents from the Bengkalis community who had previously shopped at Indomaret. The data analysis technique used is simple regression analysis. Based on the results of the significance test, the value of tcount is 9.887 > ttable 1.984 with a significance value of 0.000 < 0.05. The test results indicate that catalog media has a positive and significant influence on consumers' purchase intention at Indomaret in the Bengkalis District. This research contributes to a deeper understanding of the role of catalog media as one of the modern retail marketing strategies in shaping and enhancing consumer purchase intention. The findings of this study can serve as a reference for Indomaret management in developing more effective and data-driven promotional strategies. The practical impact of this research is to encourage Indomaret to pay more attention to the quality of its catalog media, in terms of visual design, information content, and consistency in promotional delivery. Improving these aspects is expected to strengthen customer loyalty and increase purchase volume.