Polbeng Business Expo (Case Study On The Liasion Officer And Business Consultant Role On Flourish Kitchen Msme)

Polbeng Business Expo is an exhibition organized by Bengkalis State Polythecnic to assist MSMEs in promoting products, increasing brand awareness, and expanding markets. In addition, this exhibition aims to introduce regional economic potential and provide education on business strategies and digital marketing. Flourish Kitchen, a culinary MSME founded by Mashita Amaria in 2022, participated in this event with the vision of improving the economy of the Air Putih Village community through innovation-based business and customer satisfaction. In organizing the exhibition, the role of the Liaison Officer (LO) as an event liaison and Business Consultant as a business solution provider is very important to support MSMEs in facing business challenges. This study aims to analyze the role of LO and Business Consultant in Polbeng Business Expo and its impact on the development of MSMEs, especially Flourish Kitchen, in order to increase competitiveness in the digital era.