Pengembangan Website Usaha Produktif Masyarakat Desa Selatbaru

This study resulted in the development of a web-based information system called Zona UMKM Selatbaru as a platform for promoting and managing data of productive enterprises in Selatbaru Village. The development process adopted the Waterfall model, consisting of requirement analysis, design, implementation, and testing phases. The system was built using PHP programming language with the Laravel framework and MySQL database, integrating user interface design principles based on UI/UX concepts. The implemented system features product search and categorization, an interactive business location map, a communication forum, and a structured dashboard for data management by administrators and business owners. Black box testing and cross-browser compatibility tests demonstrated that all core functionalities operated according to specifications without functional errors. Empirically, the system improved information dissemination efficiency, expanded the market reach of local SMEs, and facilitated interactions between business owners, visitors, and system administrators.