Analisis Pemilihan Mobil Penumpang (Travel) yang Menggunakan Plat Hitam dan Plat Kuning Pada Rute Bengkalis Menuju Pekanbaru

Transportation plays a crucial role in supporting community mobility, especially in interregional connectivity such as the Bengkalis to Pekanbaru route. In practice, many people use travel vehicles with either black license plates (private vehicles) or yellow plates (official public transport). This study aims to analyze the factors influencing passengers’ mode choice for this route.
The method used is the Analytical Hierarchy Process (AHP), with evaluation criteria including cost, travel time, comfort, safety, convenience, and headway. Data were collected through questionnaires distributed to 100 respondents who regularly use these transportation modes.
The research results show several factors that influence respondents in choosing transportation modes, namely: Cost factor 25%, Travel Time 21%, and followed by Ease of Service factor 17%. Overall, although Yellow-Plate Travel Cars, which account for 49%, have advantages in terms of safety, comfort (facilities), legality, and amenities for passengers or users of this transportation service, some passengers still prefer Black-Plate Travel Cars, which account for 51%, due to flexible cost considerations, free travel time, and ease of ticket booking. These research findings are expected to serve as a basis for local governments and transportation service providers to improve services and supervision of the use of travel vehicles, aiming to create a safe, comfortable, and efficient transportation system.