Polbeng Business Expo Case Study On The Liaison Officer And Business Consultant Role On MSMES Teh Poci Mei Mei

Mungkur, Nurliana (2025) Polbeng Business Expo Case Study On The Liaison Officer And Business Consultant Role On MSMES Teh Poci Mei Mei. Other thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose of the POLBENG BUSINESS EXPO (case study on the liaison officer and business consultant role on MSMEs) is to develop students' practical skills in the field of business, increase interaction with the community, and inspire the younger generation to dare to be entrepreneurial.The exhibition significantly increased the visibility of MSME businesses, attracted new customers, and retained existing customer bases. In addition, this activity helps MSMEs improve professionalism through content production. The methods used include marketing strategy planning, product cataloging, product benner creation, profile videos, and management of social media platforms such as Instagram, Facebook, and TikTok. The main goal of this final project is an opportunity for MSMEs to showcase their latest products, services, and innovations to the public It can help in expanding market reach, attracting new customers, and increasing brand awareness. It is hoped that MSMEs can reach a wider target market and strengthen their competitiveness in the current digital era.

Item Type: Thesis (Other)
Uncontrolled Keywords: EXPO, MSMEs, Digital Marketing, Marketing Strategy.
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658 – Manajemen Umum > 658.3 – Manajemen Sumber Daya Manusia (SDM)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.812 – Layanan Pelanggan (Customer Service)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.84 – Perilaku Konsumen (Consumer Behavior)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.88 – Pemasaran Internasional
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: ABI Kelas C 2021
Date Deposited: 03 Jul 2025 01:14
Last Modified: 03 Jul 2025 01:14
URI: https://eprints.polbeng.ac.id/id/eprint/532

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