Analisis Pengaruh Varian Menu Terhadap Keputusan Pembelian Pada Warung Pondok Salero Nah Baya

This study aims to analyze the influence of menu variety on purchasing decisions at Warung Pondok Salero Nah Baya. A quantitative method was employed, involving the distribution of questionnaires to 100 consumers who served as respondents. Data analysis was conducted using validity and reliability tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) with the aid of SPSS software. The results indicate that menu variety has a positive and significant effect on purchasing decisions. This is evidenced by a calculated t-value of 18.385 and a significance value of 0.000, leading to the acceptance of the research hypothesis. The coefficient of determination (R²) of 77.5% indicates that purchasing decisions are influenced by menu variety, while the remaining 22.5% is influenced by factors outside the scope of this study. Thus, the more diverse, appealing, and high-quality the menu offerings, the greater the likelihood of consumers making a purchase at Warung Pondok Salero Nah Baya.