Analisis Pengaruh Kemudahan Penggunaan QRIS Terhadap Keputusan Bertransaksi Pada Toko Lucy Cosmetic Bengkalis

This associative research aims to analyze the effect of the ease of use of QRIS (Quick Response Code Indonesian Standard) on consumer transaction decisions at Lucy Cosmetic Store in Bengkalis. The main issue addressed in this study is the extent to which the ease of using QRIS influences consumers’ decisions in choosing a payment method. The sampling technique used is non-probability sampling with a purposive sampling method. The number of respondents in this
study was 100 consumers who had used QRIS for transactions. This research uses primary data obtained through questionnaires. The analysis results show that the correlation coefficient is positive and direct at 0.545. The simple linear regression equation obtained is Y = 16.945 + 0.733X. The coefficient of determination (R²) is 0.297, Meaning that the ease of using QRIS affects transaction decisions by 29.7%. The t-test result shows a t-value of 6.436, which is greater than the t-table value of 1.984, indicating that H₀ is rejected and Hₐ is accepted. Therefore, it can be concluded that the ease of use of QRIS has a significant effect on consumer transaction decisions
at Lucy Cosmetic Store in Bengkalis.