Polbeng Business Expo (Case Study on the Liaison Officer and Business Consultant Role on MSME Chocolate Banana Pak Eko)

Tambunan, Elsha Emylia (2025) Polbeng Business Expo (Case Study on the Liaison Officer and Business Consultant Role on MSME Chocolate Banana Pak Eko). Other thesis, Politeknik Negeri Bengkalis.

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Abstract

Polbeng Business Expo is an activity that aims to promote Micro, Small, and Medium Enterprises (MSMEs) products in Bengkalis through the application of digital marketing strategies. The purpose of this project is to analyze the role of Liaison Officers and Business Consultants in the development of micro, small, and medium enterprises of MSMEs participating in the Polbeng Business Expo. This
project explores how the roles of the two parties affect business performance and development, both in terms of marketing, managerial, and financial. The activities
carried out include digital marketing training, and making MSME profiles in promotional video content for 30 days This Expo also provides insight and experience to students and the community in creating business opportunities and
employment to support economic growth.

Item Type: Thesis (Other)
Uncontrolled Keywords: MSME Expo, Liaison Officer, Business Consultant Chocolate Banana Pak Eko MSME, Financial Management and Digital Marketing MSME.
Subjects: 700 – SENI > 740 – Menggambar dan Seni Dekoratif
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis > 650.1 – Teori dan Praktik Manajemen > 650.1 – Kualitas Pribadi Untuk Sukses dalam Bisnis (Soft Skills)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis > 650.1 – Teori dan Praktik Manajemen > 650.15 – Konsultasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis > 650.1 – Teori dan Praktik Manajemen > 650.14 – Wirausaha (Entrepreneurship)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis > 650.1 – Teori dan Praktik Manajemen > 650.19 – Inovasi dan Kreativitas dalam Manajemen
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis > 650.1 – Teori dan Praktik Manajemen > 650.13 – Etika Bisnis dan Etika Profesional
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis > 650.2 – Organisasi Bisnis
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: ABI Kelas C 2021
Date Deposited: 29 Jul 2025 01:49
Last Modified: 29 Jul 2025 01:49
URI: https://eprints.polbeng.ac.id/id/eprint/935

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