Pengaruh Kualitas Pelayanan Responsiveness Terhadap Keputusan Pembelian pada Kafe Kopi Lova (Studi Kasus Masyarakat Bukit Batu)

This study aims to determine the effect of responsiveness service quality on purchasing decisions at Lova Coffee Cafe (Case Study of Bukit Batu Community). This type of research is associative research. Data collection in the form of questionnaires via google form with the Non Probability Sampling sample method, namely the Purposive Sampling technique. The sample taken was 100 respondents, namely the Bukit Batu community who had made purchases at Lova Coffee Cafe. While the results of the descriptive analysis of the purchasing decision variable average score of 3.72 and included in the High class category. While the results of the descriptive analysis of the responsive service quality variable average score of 3.81 and included in the High class category. From the results of the calculation of the significance test of the Responsiveness Service Quality variable, it can be seen that t count 6.835> t table 1.984 with sig 0.000 <a = 0.05. Thus it can be concluded that Responsiveness Service Quality has a positive and significant effect on Purchasing Decisions at Lova Coffee Cafe, so that the alternative hypothesis Ha is accepted and Ho is rejected. The value of the correlation or relationship (R) is 0.568 and the value of R square or called the coefficient of determination (KD) is 0.323, which means that the Quality of Responsiveness Service influences Purchasing Decisions by 32.3% and its relationship is influenced by other variables that are not explained in this study.