Agustia, Agustia (2024) Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Pada Toko Ria Busana (Studi Kasus Masyarakat Rupat). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This research aims to analyze the influence of price on purchasing decisions at the Ria Busana Store, analyze respondents' responses regarding purchasing decisions at the Ria Busana Store and to analyze respondents' responses about prices at the Ria Busana Store. This type of research is associative research where price is the independent variable and purchasing decisions are the dependent variable. The population in this research is all consumers of Toko Ria Busana with a sample of 100 consumers. Sampling was carried out using a non-probability sampling technique with Incidental Sampling. The data collection technique was carried out using a questionnaire. The questionnaire was tested using validity tests, reliability tests and classical assumption tests. The research results show that the price variable partially has a positive and significant effect on consumer purchasing decisions at the Ria Busana Store. The test results for the Coefficient of Determination (R square) were 66.5%, while the remaining 33.5% was influenced by other variables not included in this research.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Price, Purchase Decision, Ria Busana Store, Consumer | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 24 Aug 2024 06:35 | ||||||||
| Last Modified: | 24 Aug 2024 06:35 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13657 |
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