Afika, Nur (2024) Penerapan Digital Marketing Pada UMKM Bunda Rizky di Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This thesis project is entitled applying digital marketing to Bunda Rizky MSMEs in Bengkalis. The aim of this thesis is to implement digital marketing from the business "MSMEs Bunda Rizky", to apply STP (Segmenting, Targeting, Positioning) to " MSMEs Bunda Rizky to find out the SWOT (Strengths, Weaknesses, Opportunities, Threats) of "MSMEs Bunda Rizky" to find out what obstacles are occurring and find solutions to problems that occur in Bunda Rizky MSMEs. The final results of this project show that the application of digital marketing to MSMEs Bunda Rizky has resulted in a significant increase in the application of digital marketing to MSMEs Bunda Rizky on the Instagram, Facebook and WhatsApp platforms in increasing market share growth. The obstacle faced is tight competition. The solution is to be more extra in branding or promotion on social media as well as creating more unique and interesting content so that consumers are interested in buying Bunda Rizky MSMEs products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Application, Digital Marketing, UMKM Bunda Rizky | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 26 Aug 2024 05:27 | ||||||||
| Last Modified: | 26 Aug 2024 05:27 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13727 |
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