Asikin, Nur (2024) Penerapan Pemasaran Digital Melalui Social Media Dalam Meningkatkan Penjualan Kue Bangkit Sawit (“Home Industry” Usaha Berkat Bersama) di Desa Jangkang Bengkalis”. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The application of digital marketing has proven effective in increasing product exposure and sales, especially for small businesses such as home industries. shows that digital marketing is not just about increasing sales, but also about building an engaged and connected community of product visibility and sales. This shows how important it is to utilize technology and platforms. This project aims To find out the application of digital marketing to the Cake Bangkit Sawit MSME, To develop a model or conceptual framework for the application of digital marketing to the Cake Bangkit Sawit MSME, To find out the SWOT analysis of the Cake Bangkit Sawit MSME, To find out Obstacles and solutions that exist in palm oil palm cake MSMEs. Project implementation method Application of digital marketing through social media in increasing sales of palm oil cakes ("Home Industry" joint blessing effort) in Jangkang Village, namely preparation plan, implementation plan, completion plan and project reporting plan.. This project is located at Jl. Tambak Rajo, Anjangg village, Bantan sub-district. The results of implementing this project activity, namely digital marketing via Instagram, showed a significant increase in followers and average likes. On Google Mybusiness, there was a development of interaction activity and views, and sales increased in 1 month.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Digital marketing, MSMEs, Google mybusiness, social media, palm cakes business | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 26 Aug 2024 13:31 | ||||||||
| Last Modified: | 26 Aug 2024 13:31 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13742 |
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