Muslimah, Nurul (2022) Perencanaan dan Pembuatan Bisnis Oseng Kentang Delicious (Tinjauan Aspek Pemasaran). Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
The purpose of this final project is to find out how to plan and manufacture the Oseng Kentang Delicious business. And to find out how Segmenting, Targeting, Positioning and the marketing mix, as well as to find out what obstacles are faced and what solutions are given when doing marketing. This final project uses 4 (four) methods consisting of a project preparation plan, project implementation plan, project completion plan, and project reporting plan. The results of the implementation of this final project are for the preparation stage in the marketing section, namely capital preparation, marketing site surveys, and determining STP. The marketing mix for this project is that the product is packaged using a standing pouch of kraft paper and is equipped with a packaging label. The completion stage is selling the product at a predetermined price. Determination of the price for the Oseng Kentang Delicious product is Rp. 4,000,-/Pcs by promoting through social media such as WhatsApp, Instagram, Facebook with Delivery Order services.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | BusinessPlanning, Marketing Mix, Target Market | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 376 not found. | ||||||||
| Date Deposited: | 15 Aug 2022 09:56 | ||||||||
| Last Modified: | 15 Aug 2022 09:56 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4517 |
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