Saputri, Leni Mega (2022) Pengaruh Harga Terhadap Keputusan Pembelian Produk Red Jelly Merek Rk Glow (Studi Kasus Masyarakat Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
1. TA - 5103191384 - Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (326kB) | Preview |
|
|
Text (Bab I Pendahuluan)
2. TA - 5103191384 - Bab I Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (555kB) | Preview |
|
|
Text (Daftar Pustaka)
3. TA - 5103191384 - Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (589kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
4. TA - 5103191384 - Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (4MB) |
Abstract
This study aims to determine the respondent’s responses about price of Red Jelly products in Bengkalis, respondent’s responses about purchasing decision Red Jelly products in Bengkalis, to determine how the effect of price on purchasing decisions for the Red Jelly products in Bengkalis, and how much influence price has on purchasing decisions for Red Jelly product in Bengkalis. This study is a quantitative research by distributing questionnaires to 100 respondents using nonprobability sampling method with snowball sampling. The test results show that the price has a positive and significant effect on purchasing decisions, meaning that the price variable is one of the variable that can be used to measure purchasing decisions. The coeffecient of determination (KD) is 0.159 or equal to 15.9%, which means that the price affects purchasing decisions by 15.9% while the remaining 84.1% is influenced by other variables not examined in this study.
| Item Type: | Thesis (Diploma) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Price, Purchasing Decisions, Red Jelly | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis B | ||||||||
| Date Deposited: | 15 Aug 2022 10:05 | ||||||||
| Last Modified: | 15 Aug 2022 10:05 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4523 |
Actions (login required)
 |
View Item |
