Penerapan Digital Marketing Pada Usaha Kain Tenun UMKM “Umi Kalsum” Kecamatan Bukit Batu

This research aims to find out how digital marketing is applied in improving the marketing of UMKM Woven Fabric products "Umi Kalsum" located in Bukit Batu sub-district. This digital marketing implementation project aims to expand market reach, build brand image and increase sales. Woven Fabric UMKM "Umi Klaum" uses digital marketing as a medium to market and promote its products by utilizing social media Instagram business, Facebook business, TikTok business and Facebook market place to communicate with consumers. The result of this project is an increase in business turnover and an increasing number of consumers who are starting to know about the existence of this business, thereby making the market reach of this business even wider. However, obstacles still arise that UMKM face in implementing digital marketing, including unstable internet connections, lack of human resources (HR), lack of understanding of social media and increasingly tight competition between UMKM. The result of this project is that Woven Fabric MSME owners are interested in using digital marketing to market UMKM products so that they succeed in reaching potential consumers widely and there is an increase in sales after Woven Fabric UMKM owners start marketing their products via social media.