Rancang Bangun Sistem Penjualan Pada Toko Sakinah Menggunakan Metode Design Sprint

With the advancement of technology, digitalization in business has become a crucial factor in increasing sales effectiveness, including for micro, small, and medium enterprises (MSMEs). Toko Sakinah, which has been operating for nearly 35 years in Bengkalis, still uses conventional methods for transactions, such as through WhatsApp or direct visits to the store. This approach results in limitations in market reach and operational efficiency. To address this issue, a web-based digital sales system was developed using the Design Sprint method to enhance sales effectiveness at Toko Sakinah. The Design Sprint method is applied to develop the system quickly and systematically, focusing on understanding user needs, creating prototypes, and testing solutions before full implementation. The result of this study is a sales website that facilitates online product ordering, sales reporting, and interaction between buyers and the store owner.