Pengaruh Bukti Fisik (Tangibles) Terhadap Keputusan Pembelian Pada Floor Coffe & Space Bengkalis (Studi Kasus Masyarakat Bengkalis)

This research is an associative study aimed at analyzing the influence of physical evidence (tangibles) on purchase decisions at Floor Coffee & Space Bengkalis. The problem in this study concerns the role of physical evidence and how it affects consumer purchasing decisions at Floor Coffee & Space Bengkalis. The sampling technique used is non-probability sampling. The respondents consist of 100 individuals who have visited and made purchases at Floor Coffee & Space Bengkalis, using primary data sources (questionnaires). The correlation coefficient shows a positive and direct relationship of 0,844. The simple linear regression equation also shows a positive value with Y = 1,211 + 1,458X and the coefficient of determination (R²) indicates a value of 0,712 meaning that physical evidence influences purchasing decisions by 71,2%. The t-test result shows a t-value of 15,574 which is greater than the t-table value of 1,984 indicating that H₀ is rejected and Hₐ is accepted. This confirms that the physical evidence variable has a significant influence on purchase decisions