S, Tiarma Yolanda Sari. (2024) Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Baso Aci di Dapoer Teteh Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This research aims to analyze the influence of price and product quality on purchasing decisions for Baso Aci in Dapoer Teteh Bengkalis. The objects in this research are customers or consumers of Dapoer Teteh Bengkalis with a sample of 100 people. The type of research used in this research is associative research by distributing questionnaires to 100 respondents, using a non-probability sampling method using snowball sampling techniques. The test results show that: 1) Simultaneously price and product quality have a positive and significant effect on the decision to purchase baso aci at Dapoer Teteh Bengkalis, meaning that the price and product quality variables are variables that can be used to measure purchasing decisions at Dapoer Teteh Bengkalis. 2) Price has a positive and significant effect on the decision to purchase baso aci at Dapoer Teteh Bengkalis, meaning that the price variable is one of the variables that can be used to measure purchasing decisions at Dapoer Teteh Bengkalis. 3) Product quality has a positive and significant effect on the decision to purchase aci meatballs at Dapoer Teteh Bengkalis. This means that the product quality variable is one of the variables that can be used to measure purchasing decisions at Dapoer Teteh Bengkalis.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Price, Product Quality, Purchase Decision | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 26 Aug 2024 07:27 | ||||||||
| Last Modified: | 26 Aug 2024 07:31 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13760 |
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